Streamline
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A problem enters.
Something useful leaves.

  1. 01A problem arrives, usually described as a product.Research
  2. 02We go to where it happens and watch.Contextual study
  3. 03The problem is rewritten as a question, in the user's words.Problem definition
  4. 04Ideas are drawn, including the ones we will not keep.Product design
  5. 05Something is built early, however rough it has to be.Prototyping
  6. 06It fails, and the failure is written down.Evidence
  7. 07Decisions change. The drawing follows the evidence.Iteration
  8. 08It is engineered to be made, not to be rendered.CAD / Engineering
  9. 09A vendor we have stood inside agrees it can be built.DFM / Manufacturing
  10. 10It is tested until it stops surprising us.Field testing
  11. 11It enters the world, with a repair path already in place.Deployment
  12. 12Something useful exists that did not exist before.Result